Core Values

HAEA is governed by core values of Hyundai Kia Motor Group. It defines our culture and provides acting principals on how we conduct ourselves internally and guidelines on what we deliver to our internal and external customers.

  • We promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers
  • We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in achieving our goals with unwavering passion and ingenious thinking
  • We create synergy through a sense of "togetherness" that is fostered by mutual communication and cooperation within the company and with our business partners
  • We believe the future of our organization lies in the hearts and capabilities of individual members, and will help them develop their potential by creating a corporate culture that respects talent
  • We respect the diversity of cultures and customs, aspire to be the world's best at what we do, and strive to become a respected global corporate citizen